Which one is better Mailchimp or Constant Contact?
Any company's digital marketing strategy must include email marketing since it gives you a cost-effective, individualized way to connect with your target market. The industry is flooded with email marketing systems, making it difficult to choose the best one for your company. We'll compare Mailchimp and Constant Contact, two of the most widely used email marketing platforms, in depth in this article. To assist you in making an informed choice, we'll examine the essential features, costs, usability, and customer support of each platform.
Pricing:
Which is cheaper Mailchimp or Constant Contact?
When choosing an email marketing platform, price is an important aspect to take into account. Mailchimp is a great choice for small businesses on a tight budget because it offers a free plan for up to 2,000 connections. Basic email layouts, audience management, and marketing CRM functions are all included in the free package. For up to 500 contacts, the paid plans start at $9.99 a month and come with extras like personalized branding, sophisticated segmentation, A/B testing, and chat and email support. The most expensive package costs $299 per month for 200,000 contacts, with the price rising with the number of users.
Constant Contact, on the other hand, doesn't provide a free subscription but does give new users a 60-day free trial. The lowest-priced paid subscription for up to 500 contacts costs $20 per month, and the most expensive one for 50,000 contacts costs $335 per month. The plans include tools like contact management, email templates, list management, and social media integration. Moreover, Constant Contact provides a premium package with extra features like automation, online polls, and event management.
The winner: thanks to its free plan and more reasonable pricing alternatives, is Mailchimp.
Effortless Usage:
Both Mailchimp and Constant Contact feature intuitive user interfaces that make using the platforms simple for new users. But Mailchimp has a more up-to-date and user-friendly interface with drag-and-drop email creation capabilities and a straightforward menu structure. Also, Mailchimp provides a selection of editable templates that make it simple to quickly create emails with a polished appearance. Contrarily, Constant Contact's user interface is equally straightforward, albeit it could take some time to become familiar with all the functions.
Winner: Mailchimp, thanks to its simpler and more user-friendly interface.
Is Mailchimp the best email service provider?
Features:
Email templates, contact management, list segmentation, social media integration, and email analytics are among the capabilities that both Mailchimp and Constant Contact offer. Mailchimp, on the other hand, offers more sophisticated services like landing pages, postcards, and social network advertisements. Moreover, Mailchimp provides more sophisticated automation features than Constant Contact, enabling you to create emails that are sent automatically in response to events like sign-ups, transactions, and abandoned carts.
Constant Contact is a great choice for non-profit organizations since it has special capabilities like online surveys, event management, and online donations. These features aren't as robust as Mailchimp's, though.
Winner: Mailchimp, thanks to its more comprehensive feature set and sophisticated automation skills.
Integration:
Salesforce, Shopify, and WordPress are all integrated with Mailchimp and Constant Contact. Yet Mailchimp is more adaptable for companies that employ a range of tools than Constant Contact because it provides more integrations. Moreover, Mailchimp provides access to its developer API, enabling you to combine it with any application or piece of software.
Mailchimp is the winner thanks to its vast selection of integrations and open API.
Customer Service:
In-depth customer assistance is available from Mailchimp and Constant Contact, including email help, phone support, and a knowledge base. Live chat assistance is a feature of Mailchimp's customer service that Constant Contact does not have. Also, the support staff at Mailchimp is available around-the-clock, whereas Constant Contact only offers support during regular business hours on weekdays.
Winner: Mailchimp, thanks to its live chat feature and 24/7 customer service.
Excellent email marketing platforms with a variety of features and pricing options are Mailchimp and Constant Contact. But Mailchimp is a great option if you're searching for a more cost-effective solution due to its free plan and more reasonable premium options. With its sophisticated automation features, wide-ranging integrations, and contemporary interface, Mailchimp is also more adaptable. Constant Contact, on the other hand, is a better option for non-profit organizations thanks to its distinctive features like online surveys and event management.
The decision between Mailchimp and Constant Contact ultimately comes down to the unique requirements, financial constraints, and level of experience of your company. To choose which platform is the best fit for your company, we advise making use of the free trials and testing each one.